Campaign Overview
Back-to-school shopping season is an important time of year for fashion retailers. Deloitte estimates that 55% of parents’ back-to-school spend goes towards clothing each year. According to a survey by The Harris Poll, internet users are most interested in commercial chatbots for recommendations from retail stores. With this in mind, Canada’s largest sports retailer, Sport Chek, saw an opportunity to engage back-to-school shoppers with a shopping assistant chatbot to make exploring fall looks easier.
Sport Chek partnered with Contobox to deliver their shopping assistant chatbot to both parents and Gen Z students using expandable digital display and out-stream video. Fitted with the friendly and informative chatbot AI shopping assistant, users’ quickly found items from the Sport Chek video. Upon expansion, the chatbot would inquire in an unobtrusive way whether the user was interested in male or female clothes, further breaking down item categories between footwear, tops, pants, shorts, and accessories.
Want to see the results? Sign up to see all of our campaign success stories
Expanded Creative
